Asteer
The Challenge
Aster needed a cohesive visual identity that could:
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Reflect its high-quality, patient-centered care
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Work across diverse touchpoints (print, signage, digital, stationery)
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Strengthen brand recognition across its expanding healthcare network
Their existing materials lacked consistency and didn’t convey the sophistication of the organization.
The Solutions
A new design language was developed around:
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A geometric, multi-faceted symbol representing collaboration, care, and advanced medical expertise
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A clean, modern color palette of teal, green, and navy, suggesting trust, wellness, and stability
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Consistent layout patterns using hexagonal and angular shapes for strong visual continuity
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Refined typography for a professional, contemporary look
The system was applied across:
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Business cards, envelopes, letterheads
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Brand guidelines and internal communication materials
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Patient-facing brochures and record folders
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Digital assets and CD/DVD templates
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Outdoor signage, including the Aster Institute of Children
The Results
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A unified identity that strengthened Aster’s brand presence
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Improved readability and visual clarity across all touchpoints
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A flexible design system that scales across departments and specialties
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Enhanced trust and recognition with patients and partners
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