Panache faced several issues with its previous digital presence:

• Website did not reflect the restaurant’s premium dining experience.

• Hard-to-navigate structure made it difficult for users to view menus or book a table.

• Brand visuals lacked consistency across their digital touchpoints.

• Outdated UI/UX negatively impacted reservation conversions.

• Poor mobile usability limited engagement from on-the-go customers.

The business needed a refreshed identity and a modern website that communicated quality, flavour, and authenticity.

We started by understanding the restaurant’s core strengths:
authentic cuisine, elegant dining, and a warm, premium atmosphere.

We then built a strategy focused on:

• Elevating the brand visually

• Simplifying the customer journey

• Creating a high-end digital experience

• Improving booking accessibility

• Highlighting signature dishes and the ambience

Brand Refinement

• Created a more cohesive digital identity with rich colours, refined typography, and premium visual cues.

• Introduced a modern, sophisticated look that aligns with the restaurant’s dining atmosphere.

Website Redesign 

• Fully restructured navigation for clarity and ease of use.

• Developed an elegant, image-driven design showcasing the restaurant’s ambience and cuisine.

• Built an interactive, easy-to-read menu with dish highlights and dietary indicators.

• Added clear call-to-actions for reservations, menu viewing, and contact.

• Applied mobile-first UX to ensure seamless browsing on all devices.

Improved Online Booking Flow

• Designed a simplified reservation pathway to reduce friction and increase table bookings.

• Integrated accessible booking buttons across key areas of the website.

Visual Content Direction

• Defined a photography style guide focusing on atmosphere, dishes, and the restaurant experience.

• Ensured consistency across website visuals and promotional content.

Panache’s new digital identity sets a higher standard for local dining experiences.
Through clean design, thoughtful UX, and consistent branding, we helped the restaurant connect with new customers, strengthen online credibility, and create an engaging digital journey that reflects their exceptional cuisine and service.