Honeybee Bistro
Overview
Honeybee Bistro is a cosy café and eatery offering homemade dishes, brunch classics, desserts, and artisan coffee. Known for its warm, friendly environment, the bistro needed a digital identity that matched its charm and brought more foot traffic.
The Challenge
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Website lacked visual personality and did not communicate the bistro’s homely feel.
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Inconsistent branding across digital and printed materials.
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Menu was not presented well both printed copies and digitally, making it hard for customers to read and order.
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No clear call-to-actions for bookings, orders, or visiting the café.
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Visual assets didn’t showcase the atmosphere or food quality.
The Solutions
Brand Refresh
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Developed a soft, warm visual direction with pastel colours, friendly typography, and subtle honeybee-inspired motifs.
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Refined logo elements for better digital clarity.
Website Redesign
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Built a calming, welcoming interface centred around food photography and café ambience.
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Structured the site for easy browsing of menus, specials, opening hours, and location.
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Added dedicated pages for breakfast, lunch, desserts, and beverages.
Improved Menu Experience
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Redesign Menu and printed copies distributed locally to customers
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Designed a digital menu that is clean, readable, and visually delightful.
Photo Direction & Content
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Defined a style for imagery: cosy interiors, close-ups of food, and warm, natural lighting.
The Impact
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Significant increase in customer engagement through visually-driven storytelling.
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More foot traffic due to improved online visibility and credibility.
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Stronger brand identity consistent across web and social platforms.
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A digital presence that better reflects Honeybee’s in-person experience.
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