• Third party platform e.g UberEats, JustEats webpage that didn’t reflect the vibrancy or authenticity of Turkish cuisine.

• No proper display of menu categories, making online browsing difficult.

• The old UI lacked visual appeal and clear structure.

• Poor mobile experience impacting online orders and foot traffic.

• Inconsistent styling between digital, social, and print assets.

• Less order and late food delivery to customers resulting in loss.

Brand Visual Direction

• Introduced bold colors, modern fonts, and Turkish-inspired graphic elements.

• Ensured a lively, appetizing look that reflects the brand’s cuisine.

Complete Website & Mobile App Redesign

• Organized menu sections (kebabs, wraps, grills, sides, beverages) for easy navigation.

• Designed a fast, intuitive, mobile-first layout optimized for customers ordering on the go.

• Developed a mobile app with integrated QR code ordering for seamless in-restaurant and takeaway experiences.

• Highlighted popular dishes with strong visuals and appetizing imagery.

• Integrated online ordering across website and app for convenience.

Order Journey Improvements

• Strategically placed call-to-actions for phone orders, delivery partners, takeaway information, and online orders.

• Streamlined the ordering process to make it faster and more intuitive for all customer touchpoints.

Marketing & Touchpoints

• Established a unified visual style for digital promotions, banners, social media posts, and online ordering interfaces.

• Designed physical marketing materials including fliers, banners, and stand rollups for in-store and outdoor promotion.

• Ensured consistent branding across all digital and physical touchpoints to enhance recognition and customer engagement.

• Improved customer experience with faster navigation and appetising menu presentation.

• Increased online orders due to better mobile UX.

• Stronger brand appeal through flavour-focused visuals.

• A digital presence aligned with modern takeaway expectations.